AdTech (and other cookie and online tracker uses) has become one of the riskiest and most rapidly changing global issues, with significant regulatory enforcement, litigation and other legal changes in the European Union and the United States. Join our global privacy team for a webinar providing practical tips on how to address these risks.
Discussion topics include:
- A brief explanation of how modern non-cookie tracking technologies work
- An “around the world” update on the latest legal and industry changes, including the European Data Protection Board’s new draft guidelines on tracking technologies that extend significantly beyond cookies, the European Commission’s “Cookie Pledge” initiative (and its impact on cookie banners), the Interactive Advertising Bureau Europe’s Transparency & Consent Framework and US state laws regulating tracking technologies
- Potential enforcement risks and recent examples
- Practical tips to balance compliance with business goals